JOB OVERVIEW:

We are looking for an ambitious, forward-thinking SEO & Generative Search Analyst with 2–3 years of hands-on experience to join our growing e-com digital marketing team. The digital search landscape is rapidly shifting beyond traditional search engines into AI-driven discovery platforms, and we need someone who can bridge the gap.

In this role, you will work closely with and assist our team in executing modern search strategies across traditional SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-driven search strategies. You will play a key supporting role in running daily optimizations, tracking performance, and implementing cutting-edge visibility tactics for search engines and AI engines alike.

KEY RESPONSIBILITIES:

• Support the team in executing end-to-end search strategies across traditional Google search, AI search engines (Perplexity, ChatGPT Search, Gemini), and answer engines.
• Implement structured data, entity optimization, conversational keywords, and direct-answer content formats to boost rankings in AI overviews and featured snippets.
• Assist in optimizing meta tags, content structure, internal linking, and semantic/entity relevance for both web users and AI crawlers.
• Run regular site audits to assist seniors with crawlability, indexation, Core Web Vitals, schema markup, and XML sitemaps.
• Assist in link-building campaigns, digital PR, and brand citation efforts relevant to traditional and AI-driven authority signals.
• Help track, analyze, and report on organic traffic, conversion rates, and rankings using tools like Google Analytics 4 (GA4), Google Search Console, SEMrush, and specialized AI tracking tools.
• Coordinate with content creators, developers, and design teams to ensure optimized assets are implemented smoothly.
• Stay on top of search engine algorithm updates, LLM retrieval trends, and emerging digital marketing technologies to keep our strategies ahead of the curve.

DESIRED EXPERIENCE & SKILLS:

• 2–3 years of hands-on experience in Search Engine Optimization (SEO).

• Solid understanding of emerging methodologies, including AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI content/search optimizations.
• Practical understanding of technical audits, Schema markup, Core Web Vitals, and semantic on-page optimizations.
• Hands-on experience with GA4, Google Search Console, SEMrush and exposure to AI tools (e.g., ChatGPT, Claude) for SEO workflows.
• Familiarity with modern link-building strategies, digital outreach, and brand mention monitoring.
• Ability to clearly report findings, track KPIs, and communicate progress effectively with internal teams.